Our first in a new ongoing series, "A Day In The Life", where we look at specific digital marketing jobs within organizations. Finding, hiring, training and coaching someone takes hours upon hours and the hope is to not need to do it too often. But how do you find the right candidate for a role in the first place? Is everyone in your organization clear on what this role is or should be?

In this week's episode, we'll be diving into the Social Media Manager role and, more specifically, what the role really entails and what it does not. We'll be chatting hiring best practices, what questions to ask when searching for the perfect candidate as well as some red flags to look out for.

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Here we are taking a step a bit outside of digital marketing specifically, and speaking to something we can all relate to - managing team and client expectations! How many of us have had a boss ask for something with a 24 hour turnaround that really requires 2 or more weeks to build out? Or a client ask for something that is maybe out of your scope?

In this week's episode we're diving into all things related to team and client expectations and providing some communication tips and strategies, as well as some ways to support both internal and external understanding, alignment and overall workload. We get it...we're in this with you!

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The search for the right team members can feel endless and often fruitless...but could that be because you're not asking the right questions or looking for an optimal skillset? This will likely become a series of episodes unpacking the core skillsets and hiring hacks for a wide range of digital roles, but first we've chosen to focus on one of our most vital - the Account Manager.

Join us this week as we deep dive into some common hiring misses, what to look for when hiring this key team member and some ways to make finding the right person easier.

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