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Summary

In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion also covers how to manage seasonal campaigns and the implications of bidding on competitor terms. Throughout the conversation, practical tips and insights are shared to help business owners reduce budget waste and improve their advertising effectiveness.

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Summary

In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different pages of a website. Olajiga highlights the significance of understanding customer intent and aligning SEO efforts with business objectives. He also shares practical tools and techniques for effective keyword mapping and stresses the importance of integrating SEO with other marketing channels, including paid advertising.