“A man wrapped up in himself makes a very small bundle.” — Benjamin Franklin

What I’m about to unleash today was not even considered during my two years at RMIT, or at any MBA management school.

These are hands-on tips and real-life experiences, not those of online gurus who have nothing to show for themselves, mainly intellectuals without knowledge of real-world situations. And that’s worse than useless.

That being said, let’s get started.

In today's digital landscape, building an authentic brand has become more important than ever. With the rise of social media and online communities, consumers are constantly bombarded with advertisements and marketing messages. It has become increasingly difficult for brands to stand out and connect with their audience on a deeper level. That's where unboxed authenticity comes in. ~"Data is the new oil, and digital platforms are the refineries of the modern economy." - Aneesh Chopra