Episodes

  • Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns

    Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns
    May 20 2021
    Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.
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    41 mins
  • Last Call: Digital Marketing News for May 17, 2021

    Last Call: Digital Marketing News for May 17, 2021
    May 18 2021
    TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021.
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    17 mins
  • Episode 50: How Marketing Operations Makes Your SMB More Efficient

    Episode 50: How Marketing Operations Makes Your SMB More Efficient
    May 6 2021
    What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy.
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    30 mins
  • Last Call: Digital Marketing News for May 3, 2021

    Last Call: Digital Marketing News for May 3, 2021
    May 4 2021
    Branded content, influencer marketing make up the biggest slice of digital ad budgets; HubSpot Expands Its CRM Platform With the Launch of Operations Hub; Google Earnings Smash Sales Records as Digital Ad Market Booms Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 3, 2021.
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    14 mins
  • Episode 49: How to Measure Local SEO Analytics for SMBs

    Episode 49: How to Measure Local SEO Analytics for SMBs
    Apr 22 2021
    You optimized your website for Local SEO, completed your Google My Business Profile, and created a new marketing campaign to collect some positive reviews for your business. How do you know if your Local SEO strategy is working for your SMB? In this episode, Chris and Ryan discuss the analytics to focus, specifically the key performance indicators you should be monitoring, as well as some key SEO tools to measure how you're performing.
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    30 mins
  • Last Call: Digital Marketing News for April 19, 2021

    Last Call: Digital Marketing News for April 19, 2021
    Apr 20 2021
    Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge, lawsuit claims; Gartner Says 63% of Digital Marketing Leaders Still Struggle with Personalization, Yet Only 17% Use AI and Machine Learning Across the Function; Microsoft confirms $20B acquisition of AI and speech recognition company Nuance; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 19, 2021.
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    15 mins
  • Episode 48: How to Rank Your SMB for Local SEO

    Episode 48: How to Rank Your SMB for Local SEO
    Apr 15 2021
    Is SEO important if I have a brick-and-mortar physical location? Are there things I can do to improve my local search listing? In this episode, the first of a two-part series focused on Local SEO, Chris and Ryan discuss the reasons SEO is more important than every for brick-and-mortar businesses and how your business can take advantage of simple tips and tricks to rank higher in local searches.
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    48 mins
  • Last Call: Digital Marketing News for April 12, 2021

    Last Call: Digital Marketing News for April 12, 2021
    Apr 12 2021
    Amazon’s share of the US digital ad market surpassed 10% in 2020; Clubhouse Discusses Funding at About $4 Billion Value; Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 12, 2021.
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    13 mins