Hey there, David here -  I just wanted to record a quick message to say that I’m taking a short break from recording episodes of Digital Marketing Radio.

I want to focus on 2 other things at the moment...

Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I’m now also offering YouTube video series’ and business books as part of my B2B content marketing services - if you want to check out something that I’ve recently produced for a client, have a look at SEOin2022.com - and if you’ve got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com.

And secondly, I’m at the early stages of producing a course on Podcast Presentation skills - and I’m doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you’d like to be a better podcast host or guest, would you mind helping me out by completing a quick survey?

Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like

- What podcast presentation skills do you admire and why?

- What podcast presentation failings turn you off and why?

- What podcast presentation skills do you want to acquire yourself?

If you’ve got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated!

In the meantime, I’m going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I’ll get back to Digital Marketing Radio as soon as I can!

Aloha!

The chances are that you’re either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site.

That’s what I’m going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert that traffic into free trial sign-ups and demo requests.

Her clients include Drift, TravelPerk, and StoryChief, and her work has been featured in Forbes, Entrepreneur, and Business Insider. Welcome to DMR - Dayana Mayfield.

The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable.

But what about B2B? We’re constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher.

But is that really the case? And what is the role of community in B2B marketing today?

Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who’s been wholly focused on the world of B2B marketing for the past 17 years. He’s the Editor-in-chief of B2B Marketing - welcome to DMR, Joel Harrison.