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Special Guest: Steve Spence, Managing Director of Project Map It

In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool that helps contractors showcase completed projects, collect reviews, and ultimately close more deals.

Steve shares the story behind the software, how it’s helping contractors build trust, and why it works for both new and established companies. From interactive maps and review capture tools to seamless CRM and supplier integrations, Project Map It turns your work into a high-performing digital sales asset.

What You’ll Learn:

• How to use interactive maps and pins to visually showcase your portfolio
• How to automate photo uploads from the field
• How Project Map It boosts your close rate by 3–10% (or more)
• How non-Gmail-using customers can leave verified reviews
• Why this tool is ideal for building trust online—even if you don’t have a CRM yet

Bonus: Listeners who mention FatCat Strategies get 15% off for life when signing up for Project Map It.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

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In this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this episode outlines how to go beyond word-of-mouth and aggregator leads by partnering more effectively with product manufacturers.

Key Takeaways:

• What manufacturer leads are and why they’re so valuable.
• How to build meaningful relationships with your manufacturer reps.
• Unlocking co-op marketing dollars (that manufacturers don’t advertise!).
• Creating product-specific landing pages and optimizing with SEO and PPC.
• Leveraging social media and retargeting to stay top-of-mind with interested buyers.
• Why this strategy supports scalable, smart growth—often without increasing ad spend.

Whether you're already getting manufacturer leads or just discovering the potential, this episode is packed with actionable insights.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

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In this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is scaling past the $5M mark and you're looking for a strategic partner (not just a task-taker), this episode will show you exactly what to look for.

They outline:

• The 3 qualities of a growth-focused agency: process, industry expertise, and strategic thinking
• Why you should demand transparency, ownership of outcomes, and shared dashboards
• The importance of advanced tactics like CRO, attribution modeling, and multi-channel campaigns
• What a true culture fit looks like (and why it matters for long-term growth)
• The must-ask questions to vet your next agency partner

They also introduce a free downloadable Agency Scorecard to help you compare potential vendors. This is a must-listen if you’re serious about scaling your business.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.