• Digital Quarantime - Redefining Business as Usual

  • By: Sidnee Schaefer
  • Podcast

Digital Quarantime - Redefining Business as Usual

By: Sidnee Schaefer
  • Summary

  • The pandemic has changed our lives—and our business strategies—as we know them. Listen to discussions about business innovation and industry changes in the midst of a global pandemic. Hosted by Sidnee Schaefer, Schaefer Digital CEO. New episodes monthly.
    ℗ & © 2020 Digital Quarantime - Redefining Business as Usual
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Episodes
  • #8: The Future of Ecommerce
    Nov 11 2020

    I sit down with Scott Schaefer, my brother, and GM of Finance at Zappos.com. He’s been living and breathing ecommerce for over a decade.

    In this episode, we discuss the future of ecommerce given the recent exponential growth in online retail. Scott and I talk about how Zappos has approached remote work and how they’ve adapted to changes in their industry. 

    For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com

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    33 mins
  • #7: Using Intent Marketing To Reach Customers
    Jun 5 2020

    I sit down with Armin Ausejo, who you might recognize from our first podcast episode ever. He's a Global Digital Marketing Manager at Fluke Process Instruments and has been in marketing for over a decade. 

    In this episode, we discuss intent marketing - marketing based on a consumer's intent to purchase. Armin and I talk about approaches to cold and warm traffic as well as ideas for marketing to people at different stages of the marketing funnel. We also talk about our favorite conversion tactics and why.

    For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com

     

     

     

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    22 mins
  • #6: The Future of Music Education - Going Remote
    May 27 2020

    Sidnee has a conversation with Elliot Baldini, CMO of School of Rock, and a passionate marketer. Elliot shares his insight on the following topics:

    • Moving music lessons online with School of Rock Remote
    • Launching a brand new online offering in one week, including altering marketing planning and team impacts
    • Freemarketingmetrics.com, Elliot's new free marketing resource site
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    18 mins

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