In this episode of the Rainmaker Fundraising Podcast, Andrew Olson talks with Tayloe Clements, Director of Digital Marketing at Barna Group and host of the Mission Money podcast. Tayloe shares her journey from filmmaker to nonprofit strategist and breaks down what it takes to tell authentic, emotionally resonant stories that inspire donor action. She outlines five key elements of compelling storytelling, explains why conflict and transformation are essential, and offers practical advice for creating high-impact video content—even on a small budget. Whether you're a seasoned marketer or just getting started with digital, this episode will help you elevate your storytelling and deepen your donor connections.

• (00:00:03) - Rainmaker: The Fundraising Podcast
• (00:00:46) - Taylor on His Leader Journey
• (00:02:02) - Barna the Swing dancer on How To Fit It All In
• (00:03:02) - Nonprofit Missionary
• (00:06:25) - What Excites You About Storytelling?
• (00:07:35) - The Story of Donor Engagement
• (00:11:19) - 4 Key Elements of a Mission
• (00:14:04) - Your Leadership Journey Email Course
• (00:15:48) - The Donor: The Hero of Nonprofit Marketing
• (00:19:10) - How to Coach Nonprofit Leaders on Camera
• (00:22:18) - How to Tell a Story in Video
• (00:26:15) - Andrew Olson: The Nonprofit Future
• (00:30:32) - Social Media: How to Tell the Story
• (00:33:44) - How to Start a Business in the Digital World
• (00:35:23) - A Few Favors For You