In Episode 79 of the Digital Velocity Podcast, Erik Martinez welcomes Jamie Weatherby, founder of Weatherby Media, to explore how marketing teams can eliminate content chaos and scale their marketing efforts using systemized workflows and AI-powered tools.

Drawing on years of experience running a full-service agency, Jamie shares the real-world struggles of managing content creation across multiple clients, platforms, and team members. She dives into how her platform, the Own It Marketing System, helps marketers and business owners simplify strategy, streamline execution, and maximize ROI—without relying on a haphazard patchwork of disconnected tools.

Jamie discusses the critical importance of understanding your ideal client’s emotional needs, the power of strategic repurposing, and why modern content operations need both structure and creativity to thrive. Whether you're managing a scrappy in-house team or overseeing multiple brand voices, this episode delivers practical insights on how to create smarter, more efficient, and more consistent marketing systems that drive growth.


Weatherby Media

In Episode 78 of the Digital Velocity Podcast, Erik Martinez sits down with Kimberly Storin, Chief Marketing Officer at Zoom, to explore how modern marketing teams can strategically integrate artificial intelligence into their workflows without sacrificing the human connection that drives brand affinity.

Kimberly shares insights from her deep background in B2B tech—including roles at Dell, IBM, and AMD—and breaks down what it takes to move beyond AI experimentation and into scalable, impactful implementation. From choosing the right use cases (like content generation) to fostering a culture of calculated risk-taking, Kimberly outlines a roadmap for mid-sized teams to adopt AI tools while staying rooted in customer empathy.

Listeners will learn how to structure an internal AI “center of excellence,” avoid data-driven pitfalls, and balance innovation with authenticity. If you're a marketing leader curious about integrating AI thoughtfully, this episode delivers practical guidance, strategic perspective, and inspiring takeaways for the path ahead.

Kimberly Storin | LinkedIn