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Direct Sales Done Right

Direct Sales Done Right

By: Katy Ursta
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About this listen

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

© 2025 Direct Sales Done Right
Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Episode 329: A Real Time Wake-Up Call: How to Build Unshakeable Confidence
    Jun 5 2025

    🎙️ Episode Summary:

    In this raw and relatable episode, Katy shares an unexpectedly powerful lesson from her own life—starting with a missing earbud case and leading into a deeper realization about how confidence is earned, not gifted. If you've ever broken a promise to yourself and felt your confidence take a hit, this one’s for you. Tune in for a story that will challenge you to stop overthinking, start committing, and lead with integrity—even in the messy middle. You’ll walk away with a powerful resource and practical tips to start your own journey to building up your confidence.

    ✨ What You’ll Learn in This Episode:

    • Unwavering confidence is essential for success in business.
    • Breaking promises to yourself can diminish your confidence.
    • Focus on the process of achieving goals, not just the end result.
    • Creating non-bottom line promises can enhance personal growth.
    • Confidence is an inside job that requires self-trust.
    • Your future self relies on the commitments you make today.
    • Finding joy in the journey is key to building confidence.

    💡 Episode Highlights & Time Stamps:

    • 00:00 Introduction to Unwavering Confidence
    • 03:06 The Impact of Breaking Promises to Yourself
    • 05:47 Understanding Confidence and Commitment
    • 09:03 Types of Leaders and Their Influence
    • 11:49 Three Steps to Build Confidence
    • 15:09 The Importance of Process Promises
    • 18:48 Creating Non-Bottom Line Promises

    📌 Resources & Links Mentioned:

    • Free Resource: The (re)RISE Confidently Workbook

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: https://www.katyursta.com/
    • Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and tag me on social media so I can shout you out!

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    28 mins
  • Episode 328: Breaking Free from Burnout — Redefining Self-Worth in the Work
    May 29 2025

    In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the vital relationship we have with ourselves, emphasizing the importance of self-acceptance and personal growth.

    She shares her journey through loneliness, radical ownership, and the transformative power of journaling and mindfulness. Katy encourages listeners to embrace their own strength and to reflect on their definitions of success, ultimately guiding them towards a more fulfilling and authentic life.

    What You’ll Learn in This Episode:

    • Growth often occurs during lonely seasons.
    • Radical ownership is essential for self-discovery.
    • Accepting white space can lead to deeper reflection.
    • Journaling helps track personal growth and self-awareness.
    • Success is defined by personal fulfillment, not external validation.
    • Trusting yourself makes you more magnetic to others.

    Episode Highlights & Time Stamps:

    • 06:04 Navigating Loneliness and Personal Growth
    • 09:52 Radical Ownership and Self-Discovery
    • 13:49 Embracing White Space for Reflection
    • 20:03 Journaling as a Tool for Growth
    • 23:13 Meditation and Mindfulness on the Pavement
    • 25:54 Reconnecting with Self and Setting Boundaries
    • 28:05 Encouragement and Self-Reflection Questions

    Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

    Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

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    30 mins
  • Episode 327: The Silent Cost of Success: How Your Ambition Might Be Hurting Your Marriage with special guests Tony & Alisa DiLorenzo of One Extraordinary Marriage Podcast
    May 22 2025

    One Extraordinary Marriage Podcast hosts (Tony and Alisa DiLorenzo) join Katy on the Direct Sales Done Right podcast for a powerful and candid conversation on marriage, entrepreneurship, and the challenges that arise when ambitious women pursue big goals. Whether your spouse is involved in your business or not, this episode will help you bridge communication gaps, navigate different personality styles, and reconnect with what matters most—your marriage.

    What You’ll Learn in This Episode:
    - Why your spouse might not actually be unsupportive—and how to open up a healthier dialogue
    - Practical strategies to protect your marriage while building a business
    - How to reconnect emotionally and create a shared vision as a couple

    Episode Highlights:
    04:45 — Tony & Alisa’s honest story of hitting a breaking point in marriage
    09:20 — The difference between entrepreneurship mindsets
    19:00 — Communication tips for creatives vs. analytical thinkers
    29:50 — Boundaries with phone use, business time, and intimacy
    39:00 — Is your husband unsupportive—or just unsure?
    54:10 — Should women retire their husbands? A powerful take from both sides!

    Resources & Links Mentioned:
    Listen to One Extraordinary Marriage Podcast
    Book: The 6 Pillars of Intimacy
    Recommended Episodes:

    • Episode 140: Scheduling Sex
    • The Sex Challenge
    • Money and Marriage (series)

    Connect with Katy:
    Instagram: @katywritescontent
    Website: www.katyursta.com
    Free Resource: Story Strategy Weekly Drops

    Enjoyed this episode?
    Leave a review on your favorite podcast platform and tag me on social media so I can shout you out!

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    50 mins
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