We’ve all felt it—when something is so good that we have to act fast before we miss out.

That feeling is FOMO, and this week, Nathan Gibson and Gabe Arnold discuss whether or not it actually works in content marketing.

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00:00 The Power of Scarcity in Marketing

03:03 Understanding FOMO: Fear of Missing Out

05:47 Creating Ethical Scarcity

08:55 Real-World Examples of Scarcity

12:01 Using FOMO Effectively

14:56 The Importance of Intent in Marketing

17:33 Success Story: Supporting Startups with Effective Marketing Strategies

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