How do you start writing if you keep staring at a blank page? Are you in your own way? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by marketer and coach Jen McFarland for an insightful conversation on why small businesses should put their audience first with their website content.

"You just have to get started." Jen McFarland

Follow Jen on Twitter

https://twitter.com/jensmcfarland

Jen's Blog Post on ClickFunnels

https://womenconquerbiz.com/clickfunnels-review-2022/

Take an Ephipahy Course and Stop Decision Fatigue

https://epiphanycourses.com/

00:19.23
Bridget Willard
Hey hey thanks for joining me on this latest episode. I'm here with the Jen Mcfarland. Welcome! I am doing fabulous.

00:26.61
Jen McFarland
Hey hey how are you doing, Bridget? How you doing listeners?

00:33.64
Bridget Willard
And so we're we're talking to our small business owners. You and I have worked with a lot of clients and what's like so something that you kind of wish I feel like you wish they had an epiphany about?

00:49.16
Jen McFarland
Ah I feel like all of us as consultants give our clients small epiphanies every single day and that's one of the reasons why I started a new business called Epiphany Courses -- because it's our job as consultants to do that. But then there are people who can't afford us as. Consultants. So Why not give them little epiphanies? And that's my new business called EpiphanyCourses. They are courses based on business decisions, so in in an hour or less, you can make some exceptional business decisions on things that often confuse a lot of people. Like I am a total tech Nerd. We've just spent the last.

01:25.62
Bridget Willard
Um.

01:26.80
Jen McFarland
What hour talking about all of our tech nerdiness? And so a lot of things that I am passionate about people get really confused about. And so that's kind of my focus whether it's on my podcast or my website or now with courses is to just help people untangle the techie bits that seem to really keep them from taking action on things.

01:47.95
Bridget Willard
Yeah, um, with the Launch With Words starter pack the whole point of it is that it gets imported as a blog draft and so they know how to use the Draft Folder in WordPress. So just write. You know? A lot of people wanted it to be complicated, like a course, I'm like no -- small business owners don't have time for this crap. They just need to get in there write a blog post.

02:11.56
Jen McFarland
Yeah, and well what I love about what it is that you've done is it's like you're giving them drafts and you're giving them prompts. Like so many people hate the blank page and I'm one of them. And I've actually sometimes hired people just to help me keep the blank page from staring back at me. And when I see somebody else start it then I'm like oh okay now I got this. Now I can do this because I love to write; I hate the blank page. And that's what is so powerful about Launch With Words, I think, in the people that I work with they're like: I don't even know how to get started. So now I can be like well actually here's the thing.

02:45.69
Bridget Willard
Yeah, the blank page is a...