Dove’s Marcela Melero on Building a Brand People Believe In Podcast By cover art

Dove’s Marcela Melero on Building a Brand People Believe In

Dove’s Marcela Melero on Building a Brand People Believe In

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 Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele discusses how Dove is shifting power from the brand to the people by widening the definition of beauty and adapting to societal shifts, …

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