• E-Commerce Growth Hacks: What the Best Brands Do with John Coyle (Episode 104)

  • Oct 21 2024
  • Length: 56 mins
  • Podcast

E-Commerce Growth Hacks: What the Best Brands Do with John Coyle (Episode 104)

  • Summary

  • 💻Join My FREE Online-Event: The Best-Kept Secret To A Profitable Online Shop: https://dropshipunlocked.com/online-event?el=podcast-104-ecom-growth-john-coyle

    Book a demo with Triple Whale today: https://dropshipunlocked.com/triplewhale

    🗣John Coyle is an expert in sales attribution and e-commerce growth, and a key player at Triple Whale. John shares his extensive experience in optimising marketing channels, improving sales attribution, and leveraging data for e-commerce brands.

    With Triple Whale tracking 10% of all Shopify revenue, John offers insights into what makes successful brands tick, and how you can use these growth hacks to scale your e-commerce business.

    👉 Prefer to watch this on Youtube? Check it out here ➡️ https://youtu.be/BwwRpB70hag

    ---------------------------------------------------------

    Topics Discussed:

    ★ The Evolution of E-Commerce Sales: Why 2020 was a game-changer for e-commerce and how iOS 14’s privacy updates reshaped how brands approach sales and marketing, particularly with platforms like Facebook and Instagram.

    ★ How Sales Attribution Has Changed: The critical role of Triple Whale in tracking sales across multiple touchpoints.

    ★ Building a Sustainable Growth Strategy: Why demand generation and demand capture must work in tandem.

    ---------------------------------------------------------

    Links and Resources Mentioned:

    Follow John on all social platforms: @JohnJHCoyle

    John’s Podcast: Dark Mode with John Coyle

    Pick up a copy of Lewis’ book: https://htabook.com

    Get Shopify for £1 a month for 3 months: https://www.dropshipunlocked.com/shopify

    Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circle

    ---------------------------------------------------------

    Key Takeaways:

    ★ Demand Capture vs. Demand Generation: Not all e-commerce brands need to create new demand from scratch.

    ★ Multi-Touch Customer Journeys: The buyer’s journey is complex and involves multiple touchpoints across channels.

    ★ Leverage Sales Attribution: Accurate sales attribution allows you to optimise ad spend by understanding which channels and ads are converting and which aren’t, allowing you to scale your business more effectively.

    ★ Reframe and Replace: By reframing products to solve a different problem or positioning them as replacements for a bad habit.

    ---------------------------------------------------------

    FOLLOW:

    • Instagram: https://www.instagram.com/dropshipunlocked/
    • Twitter: https://twitter.com/DropshipUnlockd
    • LinkedIn: https://uk.linkedin.com/company/dropship-unlocked
    • Youtube: https://www.youtube.com/c/dropshipunlockedlewissmith
    • Website: https://www.dropshipunlocked.com

    Thank you for listening to the Dropship Unlocked Podcast! Don't forget to subscribe and leave a review on your favourite podcast platform.

    ---------------------------------------------------------

    ★★★Dropship Unlocked - Lewis Smith★★★

    🌏Watch Our Free Training ➽ https://www.dropshipunlocked.com/training?el=podcast-104-ecom-growth-john-coyle

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about E-Commerce Growth Hacks: What the Best Brands Do with John Coyle (Episode 104)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.