• E12 A Classical Marketing Masterclass w/ Aubrey Bergauer

  • Dec 1 2020
  • Length: 54 mins
  • Podcast

E12 A Classical Marketing Masterclass w/ Aubrey Bergauer

  • Summary

  • Aubrey and I geek out about marketing in the classical realm.

    • Why classical’s core product will always be live music
    • Why we shouldn’t be streaming whole concerts for free
    • Plus Aubrey gives her advice on how new groups should approach finding and keeping new listeners, and how to get around the fear of the unknown with newly written music.

    If you’re a musician or arts administrator of any kind, this is an essential listen. If you fall outside of that, enjoy looking behind the curtain at what an orchestra exec spends her time thinking about.

    Some Aubrey bio fun facts: she grew Seattle Opera’s BRAVO! Club to the largest group for young patrons in the US, led the Bumbershoot Festival to achieve an unprecedented 43% increase in revenue, and propelled the California Symphony to double the size of its audience and nearly quadruple the donor base. 

    https://www.aubreybergauer.com/ 


    This episode is sponsored by Dorico: the next-generation music notation software from Steinberg.

    • Educational & crossgrade versions available at significantly discounted prices.
    • Get your 30-day free trial version of Dorico that will allow you to try out all of the features Dorico has to offer with no restrictions.


    Links and Show Notes
    💿 Get our CD Stillness with 25% off when you order before Christmas 💿

    It’s a CELLO-BRATION! - California Symphony (Available till Dec 11 2020. Emphasis mine.)

    The referenced LSO video. Click ‘show chat replay’ to see Maxine Kwok in action.

    Jill Robinson at TRG

    Aubrey’s excellent blog. This post is California Symphony’s ‘Public Commitment to Diversity’, which I love.

    Geffen Playhouse’s Zoom play: The Present

    San Francisco Symphony: Throughline (free!)

    Live with Carnegie Hall: Remembering Ruth Bader Ginsburg (also free!)



    Enjoyed season 1 of Classical Music Now? Leave a kind word on iTunes to help others find us

    Join our mailing list to fill the void in your heart between now and season 2 in March

    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about E12 A Classical Marketing Masterclass w/ Aubrey Bergauer

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.