In this episode of the Modern Direct Seller Podcast, we’re joined by video marketing expert Keenya Kelly to talk all things TikTok—specifically how direct sellers can grow their businesses using short-form video. Keenya shares her journey from network marketing to becoming a TikTok powerhouse with over 10 million likes, and breaks down why TikTok’s not going anywhere, how its algorithm works differently than other platforms, and what kinds of content actually convert. You’ll learn how to create scroll-stopping videos (without feeling silly), how to repurpose content the right way, and why the goal isn’t to go viral—but to get leads you can follow up with. Whether you’re just getting started or looking to level up, this episode is packed with practical tips to make TikTok work for your biz.

Join Keenya Kelly’s TikTok Challenge June 2-4 [http://www.keenyakelly.com/challenge] and follow her on TikTok and Instagram @KeenyaKelly for more video marketing tips.

Time-Based Notes:

0:34 Meet Keenya Kelly

4:03 Is TikTok Here to Stay?

5:54 How TikTok Differs from Other Platforms

8:59 Tips for Beginners

15:43 Is the Goal to go Viral?

18:14 Content Creation Tips

25:00 How to Vary Your Content

28:40 Join Keenya Kelly’s TikTok Challenge

29:54 Keenya's Fave Office Supply & How to Connect

31:08 Sponsor Message

Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!

Get the full show notes at https://moderndirectseller.com/episode238