• E42 - Sonic branding and experiences

  • Nov 26 2023
  • Length: 51 mins
  • Podcast

E42 - Sonic branding and experiences

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  • Summary

  • In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos. Expert Journal of Marketing, 11, 91-117. And here, you can listen to some sonic logos.



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