• E45 - Humour and advertising

  • Dec 17 2023
  • Length: 53 mins
  • Podcast

E45 - Humour and advertising

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  • Summary

  • “Humour is a way to show that you are smart without bragging.”

    ― Mark Twain


    In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40, 741-759


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