We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering

Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She’s even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes.

Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks.

Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool!

[00:06:17] Safe Tech Fosters Creativity Without Fear Of Mistakes

[00:12:11] Operators Must Understand Platforms, Improve Prompts, Evolve Creatively

[00:13:37] EDGE of the Web Title Sponsor: Site Strategics

[00:15:53] ChatGPT: Task-Based, Efficient, Reliant On Input Quality

[00:20:23] Mindfulness, Learning Foundations Over Shortcuts With Systems

[00:24:51] Automation Creates Opportunities, ChatGPT Assists Coding Understanding

[00:28:55] EDGE of The Web Sponsor: Wix Studio

[00:31:55] Smaller, Focused Models Outperform Generalized Models

[00:38:22] Improve Content with Quotes, Opinions, Better Prompts

Thanks to our sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/britneymuller

LinkedIn: https://www.linkedin.com/in/britneymuller/

Instagram: https://www.instagram.com/britneymuller/

Literally, if you have to check your legalese, check the site you have on the package, Mattel!

Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business?

AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable.

Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen!

News from the EDGE:

[00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com

[00:06:10] Google Launches November 2024 Core Algorithm Update

[00:08:35] EDGE of the Web Title Sponsor: Site Strategics

[00:09:52] How a Google Breakup Could Impact the PPC Industry

Captain Obvious

[00:15:52] Proofread Your Packaging, Mattel!

AI News:

[00:19:31] Latest Google AIO Updates May Impact SEO

AI Tools:

[00:22:22] Get Visuals From Your Text: napkin.ai

[00:23:39] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11

[00:26:39] HARO / Connectively Platform Closing Down December 9

[00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

X: @ErinSparks

X: @TheMann00

X: @EDGEWebRadio

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:

• Marc Sirkin, CEO of Third Door Media,
• Danny Goodwin, Editorial Director, Search Engine Land & SMX
• Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.

They discuss the huge news of Semrush’s recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape.

The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush’s expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising.

Don’t miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.

Key Segments:

• [00:06:38] The Big News: Semrush Acquisition of SEL
• [00:10:23] The Challenges | Impressions and Insights
• [00:13:15] The Main Goal: Editorial Independence & Integrity
• [00:16:23] What Social Media Said
• [00:20:58] EDGE of the Web Title Sponsor: Site Strategics
• [00:22:10] Advertising Concerns in the Future
• [00:24:25] Semrush: Not Just an SEO Tool
• [00:27:01] What about the Events?
• [00:33:18] EDGE of The Web Sponsor: Wix Studio
• [00:34:32] Benefits of the Integration of Semrush Data
• [00:37:42] The Future of SEO?
• [00:43:26] We Love Barry! (had to do it)
• [00:43:47] SMX Next: Free, Live Event on November 13th and 14th

Thanks to Our Sponsors!

• Site Strategics: http://edgeofthewebradio.com/site
• Wix: http://edgeofthewebradio.com/wix

Follow Our Guests:

Marc Sirkin

• X / Twitter: @msirkin
• LinkedIn: https://www.linkedin.com/in/marcsirkin/

Danny Goodwin

• X / Twitter: @MrDannyGoodwin
• LinkedIn: https://www.linkedin.com/in/dannygoodwin/

Barry Schwartz

• X / Twitter: @rustybrick
• LinkedIn: https://www.linkedin.com/in/rustybrick/
• YouTube: https://www.youtube.com/@rustybrick

Resources:

https://searchengineland.com/semrush-acquires-search-engine-land-447555

https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html