H&M’s Global Head of External Partnerships and Collaborations, Sylwia Wennberg, joins Grace Hill to explain what exactly makes a brand collaboration successful.

In this episode, Sylwia shares the benefits brands can achieve through collaborations, how H&M caters to its broad range of customers, and key lessons learnt from when things don’t go as planned.

Plus, she offers her top three pieces of advice for brands seeking to venture into the world of brand collaboration, including exclusive behind-the-scenes insight into famous collaborations with Karl Lagerfeld and Roberto Cavalli.

For more insights, head to our resource section on edited.com

Hosted on Acast. See acast.com/privacy for more information.

To kick off the new season, Gymshark’s Chief Brand Officer, Noel Mack, joins Grace Hill for a masterclass on how to build an engaged and authentic community around your brand.

Noel shares how the Gymshark customer has evolved over the years, how they include the customer in every level of decision-making, and how they manage to stay at the forefront of trends.

Plus, he explains how Gymshark expertly serves the “gym” customer and why they have no aspirations to be the new Nike.

For more insights, head to our resource section on edited.com

Hosted on Acast. See acast.com/privacy for more information.

Adidas’ Samba trainers have gone beyond cult status – they’ve become an iconic shoe for both Millennials and Gen Z, rewriting the playbook for sneaker success.

However, as Samba fatigue sets in across the market, retailers and customers alike want to know what the next big trend will be.

In the final episode of the season, Grace Hill is joined by EDITED Retail Analyst Karis Munday, author of the report “What will be the next Samba” (used in reporting by Business of Fashion, Bloomberg, and Hypebeast).

Karis and Grace discuss the story of how a single pair of trainers has reshaped the market as well as the power of celebrity endorsements and collaborations.

Plus, Karis shares lessons retailers can take from the Samba, key strategies for a successful launch, and ways to continue to drive growth and hype.

Have we reached peak Samba? If so, what’s next?

For more insights, head to our resource section on edited.com

Hosted on Acast. See acast.com/privacy for more information.