On this week's episode of Beautiful and Bothered, Johnny and Kevin discuss the beauty news heard around the world... e.l.f. cosmetics purchasing Hailey Bieber's Rhode Skin for ONE BILLION DOLLARS... as they announce a price increase due to the ongoing tarrifs. They also analyze the history and rise of e.l.f. cosmetics, their briefly-lived brick and mortar stores, their dominance as the leading affordable makeup dupe brand (especially amoungst Gen Z consumers), and how their aquisition of Rhode Skin could play out in the future!

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CHAPTERS:

The History of e.l.f. Cosmetics: 3:51

e.l.f. Stores: 11:38

Becoming the Gen Z Dupe Brand: 18:54

e.l.f. Announces Price Increase: 38:06

e.l.f Aquires Rhode Skin: 47:57

Celebrity Brands & Rhode's Impact: 50:34

The Future of e.l.f. & Rhode: 58:04

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