In this episode of Properties to Profits, I dive into a crucial topic that many business owners overlook—marketing. Fresh from attending the Brand Lab mastermind hosted by Brandon McCurdy of Sharper Business Solutions, I share some powerful insights that every entrepreneur needs to hear. Whether you’re struggling to get quality leads or your sales team isn’t closing, this conversation will help you rethink your approach and get your marketing engine running right.

I break down the mindset shift of treating your business like a tech company that happens to be in real estate, the game-changing role of AI in day-to-day operations, and why having a dedicated marketing person is non-negotiable if you want to scale. Tune in as I share the biggest takeaways, favorite tools, and how to build a marketing department that doesn’t just support your business—it drives it.

Timeline Summary

[0:00] – The real problem behind struggling sales: it might be your marketing.

[1:16] – Inside scoop from the Brand Lab marketing mastermind and why it stood out.

[2:17] – Reframing your business as a tech company first.

[2:59] – Using AI tools daily and why storing your data is critical.

[4:02] – Tools mentioned: ChatGPT, Google AI, Storyboard AI, Scribe AI, and Notebook Lab.

[5:04] – Why your marketing person should be analyzing data and tracking every lead.

[6:02] – Key traits to look for when hiring your first (or next) marketing hire.

[8:00] – Aligning your brand message across all platforms and departments.

[9:28] – Following up with leads that didn’t convert and what you can learn.

[10:34] – Final takeaways: treat marketing as a priority and hire accordingly.

3 Key Takeaways

1. Marketing is not optional—it’s foundational. Treat your business like a tech company that happens to be in your industry and prioritize marketing as a core function, not a side task.

2. AI is a game changer. Leverage AI tools like ChatGPT and others to save time, analyze data, and optimize your workflows—but don’t forget to store your input for future flexibility.

3. Hire smart. Your marketing person should be a proactive, data-driven collaborator who knows your customer inside out and brings energy, discipline, and fresh ideas daily.

Links & Resources

• Brand Lab by Brandon McCurdy – Hosted by Sharper Business Solutions

• AI Tools Mentioned: ChatGPT, Google AI, Storyboard AI, Scribe AI, Notebook Lab

• Follow me on Instagram: @realestatemike02

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