Hugh Massie from DNAbehavior.com introduces us to the concept of money energy. Money energy is the force that propels us forward and is present in our lives at all times. Hugh explains that everyone has the potential to make more money, but it's important to understand our natural DNA behavior and the core drivers of our money energy, which include risk tolerance, goal-setting ability, and financial discipline. Hugh emphasizes the importance of building the right relationships and finding alignment in all aspects of life to unleash our money energy potential. He also discusses the taboo nature of talking about money and the need to shift the conversation to focus on purpose and identity. Hugh shares his journey of starting DNAbehavior.com and the services his company offers to help individuals and businesses understand their behavioral and financial tendencies.

Hugh is the author of Financial DNA: Discovering Your Unique Financial Personality for a Quality Life
https://www.amazon.com/Financial-DNA-Discovering-Personality-Quality/dp/0471784206

Hugh may be reached through DNAbehavior.com or through LinkedIn
https://www.linkedin.com/in/hughmassie/

Takeaways
- Money energy is the force that propels us forward and is present in our lives at all times.
- Understanding our behavior and the core drivers of our money energy, such as risk tolerance, goal-setting ability, and financial discipline, is crucial for unleashing our money energy potential.
- Building the right relationships and finding alignment in all aspects of life are key to maximizing our money energy.
- Shifting the conversation about money from comparison and ego to purpose and identity can help reduce the taboo nature of talking about money.
- DNAbehavior.com offers services to help individuals and businesses understand their behavioral and financial tendencies, with a focus on leadership development and financial decision-making.