EP 196 - Diagnose, don't pitch
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EP 196 - Diagnose, don't pitch
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About this listen
Yes, there are still people out there who teach that you should have a compelling pitch. And I suppose they also teach you that if you don't get the sale, your pitch wasn't good enough. Or maybe it wasn't a match between you and your buyer.
What those fools don't tell you, is that pitching is a terribly ineffective - and unpleasant - way to sell.
Nice people don't pitch. Instead, we ask questions, all the way to the decision.
Get my help asking your buyer those questions with a subscription to Deal Diagnosis X-Ray coaching: https://salesfornicepeople.com/deal-diagnosis-coaching-pilot-programme
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