• EP 383 - 20 Haunting Years

  • Oct 10 2024
  • Length: 1 hr and 15 mins
  • Podcast

EP 383 - 20 Haunting Years

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  • Summary

  • In this solo episode Mark talks through the logic and reasoning behind a recent book launch by sharing a little of his own experience and publication history. This episode is sponsored by the patrons who support this podcast at https://patreon.com/starkreflections and https://buymeacoffee.com/markleslie. Mark shares the behind-the-scenes story of: Why he first self-published the book One Hand Screaming in 2004 The logistics and strategy behind making it fully returnable and why he was trying to push the envelope of publishing so early in the digital publishing revolutionA little bit of his experience as a writer in those manual "mail out submissions" daysThe reasoning behind wanting to celebrate the 20th Anniversary of this first published book by launching One Hand Screaming: 20 Haunting YearsWhy he invested into getting this self-published book into a traditional distribution warehouse in Canada with a sales team -- and what that meansCollaborating with a local brewery to create a tie-in beer One Hop Screaming Some of the marketing and branding logistics, reasoning, and strategies being used for the book launchProducts and marketing swag that Mark is leveraging, including a bonus "haunted beer" story to go along with the beer (QR code printed on the beer cans and the double-sided coasters Mark also shares a couple of new marketing tools that he has come across and been experimenting with that are designed to help an author maximize their ability to create sales copy, draft up press releases, provide comp author/comp title information, and more. Links of Interest: One Hand Screaming: 20 Haunting Years Books2Read Link Counterpoint Brewing One Hop Screaming (Beer - online order)One Hop Screaming and One Hand Screaming (Online order) "As One Hop Screams" (Haunted beer story)Mark's 2006 to 2011 Podcast: Prelude to a ScreamShop Local (Canadian Indie Bookstore Lookup)Marketing Tools Mentioned NoteBookLM (Google)ManuscriptReport.com (Manuscript Marketing Report)Social Media Content Generator Mark's Stark Reflections on Writing & Publishing Newsletter (Signup)Buy Mark a CoffeePatreon for Stark Reflections How to Access Patreon RSS Feeds An Author's Guide to Working With Bookstores and LibrariesThe Relaxed Author Buy eBook DirectBuy Audiobook Direct Publishing Pitfalls for AuthorsAn Author's Guide to Working with Libraries & BookstoresWide for the WinMark's Canadian Werewolf Books This Time Around (Short Story)A Canadian Werewolf in New YorkStowe Away (Novella)Fear and Longing in Los AngelesFright Nights, Big CityLover's MoonHex and the CityOnly Monsters in the Building The Canadian Mounted: A Trivia Guide to Planes, Trains and AutomobilesYippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
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