EP 7 The 3 P’s to Monetizing Your Expertise Online: Plan, Package, Promote Podcast By cover art

EP 7 The 3 P’s to Monetizing Your Expertise Online: Plan, Package, Promote

EP 7 The 3 P’s to Monetizing Your Expertise Online: Plan, Package, Promote

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In this thought-provoking episode of the SkillPro Podcast, Dr. Cynthia Chirwa shares a solid framework dubbed the '3 P's: Plan, Package, Promote,' aimed at helping individuals monetize their expertise online. She begins by emphasizing the importance of a well-strategized plan, which entails identifying one's skill, researching the target audience, and choosing the right platform for sharing the expertise. Chirwa then moves on to discuss effective ways of packaging this expertise into scalable items like online courses, eBooks, or even coaching programs. The final piece of advice is a strong promotion strategy, encompassing personal branding, email marketing, and occasional use of paid ads. To help put this structure into practice, a free guide is available for download via a link in the show notes.
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