Have you been promoting just to feel like no one is seeing it or no one cares? Do you treat your business as a one-size-fits-all service for everyone under the sun? Are the people you think should want with you passing you by when it comes to your marketing?

All signs lead that you may be speaking to the wrong audience or maybe no specific type of audience at all! In this episode, we discuss how to identify the people who are looking for a service just like yours, how to stick out to them, educate them, and speak to them in a way that draws them in for more!

Grab your Made Herself A Boss podcast journal, pen or pencil, and tune in to discover:

Is your ideal audience who you think it is

Appealing to everyone under the sun is a mistake

How to utilize surveys, polls, trends, and data research

How to speak to those who are looking for your service

Journal prompts

• Write down the problem you solve with your business and who would benefit from it
• Write at least 10 characteristics about this “person” (age, occupation, income, marital status, parental status, location, interest, nationality, and so on…)
• Write down 5 pain points that they may experience that your business has the solution for
• Write 5 goals that they wish to achieve that you can help them achieve with your business

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