I speak to my wonderful former client and all-round excellent human being, Derek Britton.

Derek and I originally worked together years ago when he was a marketeer at a B2B software firm that I was doing PR for, and then last year he became a coaching client after becoming a casualty of the ongoing tech industry layoffs.

With three decades of in-house experience across the marketing and sales enablement mix, Derek’s initial assumption was that he should seek a similar corporate role, but something was nagging at him about that idea. So, he hired me to help him think through what he really wanted.

It is now 12 months later, and Derek has just completed his first year running his own B2B tech marketing consultancy.

In this episode I invite Derek to share with you how he made the choice to work for himself; and how he recognised and overcame the fear associated with this journey into the unknown.

If you listen, you’ll also hear us walk through the top three strengths that he believes have been instrumental in helping him to get his new business off the ground with real success. Some great, real-life insights in this one – come join us!

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Derek Britton is an experienced leader in B2B technology marketing, and runs his own marketing consultancy.

His career spans three decades, having directed product marketing, corporate brand, marketing communications, customer marketing, product management, and sales enablement.

A computer science graduate with a solid technology background, prolific content creation and a proven leadership ability, he is uniquely capable in helping technology go-to-market teams – as clients and colleagues - to deliver successful business outcomes. In his spare time, Derek is an aspiring author.

𝗔𝗟𝗜𝗦𝗢𝗡 𝗢’𝗟𝗘𝗔𝗥𝗬 𝗕𝗜𝗢:

Alison is a highly experienced, certified life and career coach and is an active ideal life advocate.

She’s the founder and designer of the Work Wonderland™ process, her proprietary model that helps people make career and life choices that truly align with their values, strengths, passions, skills and life goals.

Alison hails from a high-paced, London-based corporate background, working for more than 20 years in the field of PR and Communications, until she made her own radical transition to her ideal life, living and working from a remote mountainside in Wales.

Today she focusses her life coaching on supporting professionally successful people in making career changes that facilitate transformational life change.

When Alison is not working, you can find her outdoors - walking beaches at the crack of dawn; experimenting with the universe and consciousness; trying her hand at paragliding; and delighting in the magic of the superhero’s quest. She is also Marvel movie obsessed.

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All episodes are video recorded and can be watched in the website show notes, or on YouTube.