Ahuva Gruen, a fractional CFO, helps small and medium-sized businesses increase profitability. She works with businesses in various industries, from construction to professional services. The common issues she sees across industries include profit margins, cash flow, and a lack of financial awareness. Ahuva emphasizes the importance of knowing your costs, understanding your gross and net profit margins, and managing expenses to increase profitability. She advises entrepreneurs to have thick skin, invest in expertise, and focus on building good processes. The decision to start her own business was driven by her passion to help businesses and the desire for flexibility as a mother. Ahuva's company, AG Financial Services, offers financial consulting and can be reached through LinkedIn or her website.

Ahuva may be reached through:
LinkedIn - https://www.linkedin.com/in/ahuvagruen/
https://agfinancialcpa.com/

Takeaways

• Profit margins, cash flow, and financial awareness are common issues across industries.
• Knowing your costs and managing expenses are key to increasing profitability.
• Entrepreneurs should have thick skin, invest in expertise, and focus on building good processes.
• The decision to start a business should be driven by passion and a desire for flexibility.
• AG Financial Services offers financial consulting for businesses.