There's a feeling in the industry that some AI tools are solutions looking for a problem. In this podcast, we explore an AI solution that has a clear ecommerce use case and is focused on improving customer experience.

James Gurd speaks to Klevu co-founders Nilay and Niraj about their new product, Asklo, which integrates AI chatbots into ecommerce product journeys to enhance customer experience. This is the a logical evolution to PDP Q&As, with customers able to get real-time responses to product and service questions, rather than waiting for a reply.

The episode discusses the importance of optimising user journeys, the technology behind Asklo, and how it can improve conversion rates. The conversation also explores case studies demonstrating Asklo's effectiveness in reducing PDP bounce rate by 30%.

Key takeaways:

• Asklo aims to democratise product discovery in ecommerce by providing AI-generated Q&A on the PDP
• AI can significantly improve customer experience and conversion rates.
• Understanding user intent is crucial for effective product recommendations.
• The technology behind Asklo includes Retrieval Augmented Generation (RAG).
• Real-world case studies show a 30% reduction in bounce rates from PDPs.
• Integration with existing systems is seamless and quick (measured page speed impact of 15ms)
• Customisation options allow brands to control responses and tone.

• The future of AI in e-commerce will focus on seamless user journeys.