E.T.'s Mission to Mars Aborted
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E.T.'s Mission to Mars Aborted
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About this listen
You know the movie, you know the scene: Young Elliot lures E.T., the extraterrestrial, out of hiding with a trail of yummy candies.
"E.T." screenwriter Melissa Mathison believed that only one kind of candy could pique the sweet tooth of a cute, cuddly intergalactic visitor to our planet -- the most popular candy on Earth --M&M’s. But when presented with this novel promotional opportunity, the space cadets at Mars, Inc., maker of M&M’s, believed quite differently. What followed would go down as one of the greatest product placement gaffs in advertising history. Listen, laugh and learn all about it.
More Blundering Brainstorms to Come
The next episode of "100 of the Worst Ideas in History, the Podcast" is in production and on its way to you. Watch for it wherever you get your podcasts. And remember to subscribe, like and comment.
For 99 other examples of historical, hysterical stinkin’ thinkin’ from the past, get your copy of "100 of the Worst Ideas in History," available at Amazon.com and better retailers everywhere. Audiobook now available at Audible.com and other platforms.