Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy.

Learn about:

• Where teams go wrong in developing their web strategy
• Finding the right data and insights to inform the strategy
• How UX strategy and Web content strategy are Interrelated
• How UX strategy and Web content strategy are related to a successful web strategy

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Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Related Video | Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp

YouTube: https://www.youtube.com/@uptopcorp

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