• Embracing Innovation: Chris Nicely's Vision for the Future of Manufactured Housing

  • Oct 3 2023
  • Length: 27 mins
  • Podcast

Embracing Innovation: Chris Nicely's Vision for the Future of Manufactured Housing

  • Summary

  • If you're feeling frustrated and overwhelmed by the soaring prices of traditional homes, and your dream of homeownership seems out of reach, then you are not alone! Despite your efforts to save money, the rising costs of real estate and construction are making it nearly impossible to find affordable housing. Instead of finding viable options, you may be facing constant disappointment and a never-ending search for a home that fits your budget.


    Chris Nicely is a highly experienced professional in the manufactured housing industry, boasting an impressive tenure of over 27 years. Throughout his career, he has held key positions, including VP of Marketing at Clayton Homes and President/CEO of Next Step, a nonprofit organization focused on community development. Currently, Chris is affiliated with Manufacturedhomes.com, a prominent digital marketing company based in Irvine, California. Working with a wide network of retailers, manufacturers, and state associations, Chris contributes to business-to-business training and education initiatives. Additionally, he plays a vital role in business-to-consumer communication, providing valuable insights on specific floor plans and helping potential buyers make informed decisions. With a keen understanding of the manufactured housing landscape, Chris is a sought-after expert who continually strives to promote the industry's affordability options and dispel misconceptions


    We've got to break down these barriers based on assumptions of product that was built 50 years ago. And that's an ongoing challenge... - Chris Nicely


    In this episode, you will be able to:

    • Discover the affordable housing revolution in manufactured homes and how it could be the solution you've been searching for.
    • Explore the exciting advancements in modern manufactured homes that are changing the game and making affordable homeownership a reality for more people.
    • Break free from the outdated stereotypes and stigma surrounding manufactured housing, and learn how these homes are evolving to meet the needs of today's homebuyers.
    • Uncover the pressing need for affordable housing options, especially for millennials, and how manufactured homes are stepping up to fill that gap.
    • Unlock the potential of factory-built housing to become a significant part of the housing market and how it can offer a viable, affordable alternative to traditional homes.


    New episodes Wednesdays at 10 am PST. If you would like to be a guest on Mobile Home Movement just go to the website and click the apply button. If you have questions you can DM Franco through his LinkedIn.

    Are you ready to challenge the status quo and explore innovative pathways to homeownership? The "Mobile Home Movement with Franco Perez" is your guide on this inspiring journey. Subscribe now and be part of a movement that's transforming lives, one mobile home at a time. YouTube @FrancoMobileHomes

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