Empire of Chocolate: The Ferrero Family Story with Luca Cottini
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Empire of Chocolate: The Ferrero Family Story with Luca Cottini
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About this listen
Ferrero created some of the world's most beloved brands, including Nutella, Kinder Eggs, and Tic Tacs. In this episode, we explore how 2nd gen leader Michele Ferrero’s visionary leadership transformed Ferrero into a global powerhouse. Professor and author Luca Cottini joins us to discuss the unique culture and entrepreneurial genius that defined Ferrero’s success.
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