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Running a profitable MSP remains an elusive goal for half the industry. Shocking statistics show that 25% of providers are barely breaking even, while another 25% lose money each year. Yet despite these sobering numbers, entrepreneurs continue entering the space, drawn by dreams of independence and growth.

So, what separates successful MSPs from those that struggle?

Too many rely on questionable sources—anonymous Reddit threads, outdated conference decks, or one-size-fits-all coaching programs that overlook the unique nuances of each business. A strategy that thrives in California might fail in Columbus, yet many providers try to transplant business models across vastly different markets.

Data-driven intelligence offers a better path. By analyzing billing patterns and consumption data across a wide range of MSPs, we can pinpoint what actually works—in specific contexts. Instead of recommending specific vendors, this approach highlights essential solution categories (like password management and documentation systems), while offering market-accurate guidance on pricing, bundling, and go-to-market strategies calibrated to your size, location, and client base.

The mission is clear: empower every MSP to succeed by replacing guesswork with proven insights. A $1.5 million business shouldn't follow a blueprint built for a $4 million operation. Growth requires precision—knowing exactly which services to add, how to package them, and what to charge in your market. When we move beyond generic advice to data-informed decisions, more MSPs shift from surviving to thriving—building real business value that goes far beyond just covering the bills.

Ready to stop guessing and start growing? Discover how your MSP can join the profitable half of the industry through evidence-based strategies tailored to your business reality.

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Hi, I’m Marc Thomas, Founder and CEO of Current TEK Solutions and CYBER GUARDIANS. If you or someone you know could benefit from our cutting-edge IT and cybersecurity services, we’d love to help. Reach out to us today to learn how we can secure and elevate your business. https://www.currentTEKsolutions.com

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Have you ever wondered what it really takes to transform your life?
This raw and powerful conversation explores how profound loss can become the catalyst for extraordinary change.

After losing his mother to cancer when she was just 32, our guest developed a unique perspective on time and opportunity.
"My life was spared," he reflects, contrasting his survival through nights of reckless behavior with his mother’s lack of a second chance. That realization sparked an urgency that continues to fuel his success:
"It's go time. There's no sitting back."

The conversation dives deep into the critical role of mentorship and environment in personal growth. Citing Harvard research that shows 95% of success is influenced by who you spend time with, he shares his journey from "succeeding at getting high" to building relationships with world-class business leaders. That network shift fundamentally altered his trajectory, helping him overcome the failures of his early restaurant ventures.

With remarkable honesty, he breaks down why those businesses failed—despite good products and passionate staff:
"I wasn't yet the person I needed to be."
Instead of treating symptoms, he tackled the root cause: himself. His philosophy is clear—growth is like a tree: always reaching upward, unless something holds it back.

Now co-authoring his second book on creative sales approaches, his story is a powerful example of continuous reinvention. For anyone feeling stuck or searching for motivation to make real change, this episode delivers both inspiration and actionable insight

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Links to Follow Empower & Elevate Podcast 24/7:

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• https://www.youtube.com/@EmpowerElevatePodcast
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• https://www.tiktok.com/@empowerelevatepodcast
• https://www.linkedin.com/company/empowerelevatepodcast

Hi, I’m Marc Thomas, Founder and CEO of Current TEK Solutions and CYBER GUARDIANS. If you or someone you know could benefit from our cutting-edge IT and cybersecurity services, we’d love to help. Reach out to us today to learn how we can secure and elevate your business. https://www.currentTEKsolutions.com

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Digital accountability has revolutionized customer service—and it's the best thing that ever happened.
With everyone carrying a camera and a megaphone in their pocket, businesses can no longer hide behind poor service. Yelp scores, online reviews, and viral moments now reveal the true character of an organization.

This radical transparency brings us to what customer experience expert John DeJulius calls the “Service Recovery Paradox”—the counterintuitive truth that customers whose problems are brilliantly resolved often become more loyal than those who never had a problem at all. The formula is deceptively simple: respond quickly, own the issue without deflection, and overcorrect with generosity that surprises and delights.

Take the story of a customer whose suit jacket was ruined by hair color at John’s salon. Rather than argue over responsibility or offer the bare minimum, John immediately sent a check covering the entire suit—and added a complimentary massage as an apology. The result? Not only did the customer continue her patronage, she referred 18 new clients over the next year. All from a $275 investment no traditional marketing could match. As John puts it:
“What advertising could I spend $275 on and get 18 new customers?”

His philosophy extends to the “If it gets to me, it’s free” policy, where his personal cell phone number is prominently displayed in every salon. This creates accountability among managers (since escalated complaints impact their bonuses) and shows supreme confidence to customers. Surprisingly, adding his number didn’t increase calls—it increased email feedback, as customers recognized his genuine commitment to service excellence.

So, are you treating complaints as costly nuisances—or as million-dollar opportunities to create brand evangelists?
Remember John’s advice to skeptical employees:
“Be naive, not paranoid.”
Trust your customers by default, and watch your business transform through the power of exceptional service recovery.

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Links to Follow Empower & Elevate Podcast 24/7:

• https://linktr.ee/empowerelevatepodcast
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• https://www.instagram.com/EmpowerElevatePodcast
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• https://www.twitter.com/EmpowerElevateP
• https://www.tiktok.com/@empowerelevatepodcast
• https://www.linkedin.com/company/empowerelevatepodcast

Hi, I’m Marc Thomas, Founder and CEO of Current TEK Solutions and CYBER GUARDIANS. If you or someone you know could benefit from our cutting-edge IT and cybersecurity services, we’d love to help. Reach out to us today to learn how we can secure and elevate your business. https://www.currentTEKsolutions.com