This episode of "Let's Talk Marketing" explores the importance of mentorship and community in entrepreneurship. Host Katya Allison interviews Heidi Schalk, a business strategy and visibility coach, who shares her journey of empowering women in business to build and scale their enterprises. Heidi discusses the evolving landscape of business and marketing, emphasizing the necessity of staying updated with trends, particularly in social media and AI. She highlights the significance of aligning with mentors who share similar values and the need for community support among women. Heidi also provides actionable insights on building confidence in business and the importance of celebrating small wins. Tune in for valuable strategies to help you navigate your entrepreneurial journey.

Listeners will walk away with insights on:

• Staying updated with business trends is essential for long-term success in entrepreneurship.
• Finding a mentor who aligns with your values can accelerate growth and development.
• Women often face perfectionism and the pressure to "lone wolf" in business.
• Celebrating small wins is crucial for maintaining motivation and excitement.
• Building confidence involves keeping commitments to oneself and reaching out for help.
• Creating an inclusive environment fosters support among women in business.
• Authentic leadership balances setting clear expectations with empathy and understanding.

Episode Links:

• Follow Heidi on LinkedIn > https://www.linkedin.com/in/heidischalkcoaching/
• Listen to Heidi's Podcast >>https://beshepodcast.com/
• Visit Heidi's Website >> https://heidischalk.com/