In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.

Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.

🎯 You’ll learn:

• Why vanity metrics are misleading (and dangerous)

• What to track instead using the 5-bucket framework

• How to choose the right metrics based on your business goals

👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business at

engagevideomarketing.com/book

🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:

engagevideomarketing.com/VSM

In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.

You’ll learn:

• Why vague targeting kills results
• How to map your audience using real insight
• And how empathy leads to more powerful, high-converting video content

🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.

Grab your copy of Engage or explore the full Video Strategist Masterclass at

👉 engagevideomarketing.com/book

In this episode of the Engage Video Marketing Podcast, Ben Amos discusses the pivotal moment that transformed his approach to video production, emphasizing the need for a strategic framework. He introduces the seven elements of effective video strategy, which include understanding the audience, defining goals, creating relevant content, planning distribution, optimizing for performance, measuring success, and finally, production. The episode highlights the importance of strategy in achieving meaningful results from video marketing efforts.

• The turning point in my career was realizing the importance of video strategy.
• Many creatives face the challenge of delivering content that doesn't meet client expectations.
• Understanding the audience is crucial for effective video marketing.
• Defining clear goals is essential for measuring success.
• Content must align with the audience's needs and the video's purpose.
• Distribution planning is often overlooked but vital for visibility.
• Optimization can significantly enhance video performance.
• Metrics should focus on meaningful data, not just vanity metrics.
• Production decisions should follow strategic planning.
• A strategic approach can transform video marketing outcomes.