In this episode of Alumless, Ryan Catherwood and Chris Marshall explore how alumni associations can generate new revenue streams while continuing to build strong engagement. With traditional revenue sources like affinity partnerships and membership dues fading, alumni professionals are being challenged to innovate and adapt in ways that align with their mission. Joining the conversation is Paul Clifford, CMAC’s newest Senior Consultant and former CEO of the Penn State Alumni Association. Paul shares his insights from decades of experience leading alumni engagement efforts at major institutions, reflecting on the balance between revenue generation and relationship-building. The discussion covers creative funding models, the shifting priorities of alumni leaders, and strategies for testing new ideas without compromising engagement goals. Tune in for an in-depth look at how institutions can navigate this new era of advancement, ensuring alumni engagement efforts remain impactful while also being financially sustainable. Subscribe to Alumless to catch the full conversation, including our exclusive podcast-only bonus segment with Paul. A special thanks to AlumniQ for supporting Alumless as our presenting sponsor. Check out the events and the technology everyone is talking about at alumniq.com.

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