In part two of the Vanity Metrics Detox series, we're breaking up with one of the most misleading habits in entrepreneurship: measuring likes instead of leads.

Let’s be honest — those heart reactions on social might give you a little dopamine hit, but they’re not paying your bills, friend.

I’m walking you through the strategy I personally use to make sure that every bit of visibility I create is intentional, trackable, and moving my business forward — especially when time is tight (hello, all the days your kids don’t actually go to school). You’ll hear exactly how I track my ROI, what I did during one 90-day sprint, and why this led to the creation of my new AI-powered tool, Valerie the Visibility Auditor.

You don't need to be everywhere. You just need to be effective.

In this episode, we’ll unpack:

• Why tracking is the antidote to performative visibility
• How I ran a 90-day experiment during a chaotic summer and turned it into a full-blown system
• What actually counts as visibility that leads to clients
• The simplest tool I used (that only cost $1) and how it changed everything
• What I discovered after two years of tracking every visibility move
• The real reason marketing burnout happens (and how to stop it)
• How my new AI tool Valerie will audit and score your visibility actions weekly

Resources Mentioned:

• DM “Valerie” on Instagram to get on the waitlist for Valerie the Visibility Auditor - my newest AI tool
• https://www.instagram.com/ksco_kelly

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast

Ever posted something just to look like you're marketing your business? Guilty.

This is the kickoff episode of the Vanity Metrics Detox—a four-part series designed to help you stop wasting time on “looking visible” and start focusing on what actually gets you clients.

Today we’re diving into performative visibility—aka the stuff you do that feels productive (like tweaking your website for the 10th time or making another Instagram reel) but doesn't actually move the needle in your business.

I’m sharing how to spot it, why it’s draining your energy, and what to do instead so your efforts actually translate to clients, income, and impact.

If you’ve ever felt stuck in the social media hamster wheel or overwhelmed trying to keep up, this is your permission slip to opt out—and a roadmap for what to do instead.

We’re talking:

• The sneaky signs of performative visibility (and how to quit them)
• Why real visibility doesn't always look flashy
• Strategic visibility swaps that actually grow your business
• A juicy behind-the-scenes story of how one networking event turned into a biz partnership (!)
• The mantra that’ll help you detox busy work from your marketing strategy

✨ Plus, a sneak peek at Valerie—my brand new visibility audit tool that’ll help you track what’s actually working and ditch what’s not.

• DM me "Valerie" on Instagram to get a sneak peek at my new AI-powered visibility tool
• 👉 https://www.instagram.com/ksco_kelly/

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Have you ever wondered what it really means to be a thought leader? Maybe you’ve heard the term, but you’re not sure how it applies to your business or why it even matters. Well, buckle up because this episode is for you!

We’re diving into:

What thought leadership actually is (spoiler: it’s NOT about being the most experienced person in the room)

How it helps you build trust and credibility with your audience—faster than any other marketing strategy

Ways to step into thought leadership at any stage of business (even if you don’t feel like an “expert” yet)

Why your bigger mission matters more than just what you sell

Simple ways to start sharing your insights across different platforms

By the end of this episode, you’ll know exactly how to position yourself as the go-to authority in your industry and create conversations that go beyond your offers.

Ready to start leading the conversation? Hit play now!

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging @entrepreneurschoolpodcast