Welcome to the debut episode of Now Go Create, where we uncover the fascinating realms of creativity and mindset. Your host Claire Bridges, founder of the UK's leading creativity training consultancy and best-selling author, is interviewed by Claire Winter to explore what's coming up in the series.

The two Claires talk about everything from creative inspiration and where ideas come from, to the intricate neuroscience and psychology of creativity. They talk about Claire’s journey from PR to Creative Director to becoming a trainer, and the challenges along the way. In this series you'll be introduced to creative techniques, learn about overcoming creative blocks, and hear the personal highs and lows over three decades of a creative career.

Here are the highlights:

01:33 Let's demystify creativity, together.

05:38 When Claire became Creative Director in charge of 120 people, she really started to explore how creativity is a skill that can be learned and honed, and not something you ‘have or have not’.

08:35 Creativity involves many different elements including grit, determination, resilience, and imagination.

11:03 Trust is essential for creativity and without it, teams will feel inhibited and collaboration is unlikely.

14:06 How to embrace the creative process as an experiment that you can't fail.

19:23 Why you need clarity in innovation processes.

21:32 Creativity tools provide structure to support diverse thinking.

25:53 Exploring creativity through mindset and neuroscience.

About Claire Bridges

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose aim is to democratise creativity and make it accessible to all.

Claire worked as a PR agency Managing Director and Creative Director with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram:https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Email claire@nowgocreate.co.uk

Produced by winteraudio.co.uk