Have you ever said or thought one of these things?

“Social media is not for me”

“I don’t understand social media”

“I don’t like social media”

“Social media consumes too much of my time”

I feel overwhelmed by social media

Most coaches & entrepreneurs have a love-hate relationship with social media.

They often see it as a “necessary evil” or they feel overwhelmed by using it.

My guest in this episode, Akua Nyame-Mensah argues that social media has the power to transform your business and connect you with your customers in ways that nothing else can.

It’s time to really fall in love with it and start becoming a producer on social media vs a consumer of other people’s content.

It starts though with understanding how to use it properly and in this episode, we will dive deep into how you can leverage social media to market your coaching business.

Akua Nyame-Mensah is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations podcast.  

As a former startup executive, she launched an online platform for the first African-based technology unicorn and understands how competing demands can leave you feeling overwhelmed and firefighting.

Akua works with leaders who are juggling millions of responsibilities. She helps leaders clarify where they should focus their time and energy each day.

In her work, Akua loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities.

She has lived and worked in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide.

Highlights of this episode;

◾ Akua shares her personal story of how she was tasked to market land, and she thought it was impossible when she was give the opportunity at first but after taking the opportunity she realized lots of things were possible, and somehow got introduced to coaching.

◾ She goes into depth on how coaches can niche down and focus on mastering one specific social media channel first before moving on to others.

◾ She encourages coaches to identify who they're trying to reach and what it is that they want.

◾ She shares her TOP tips on how one can repurpose content for social media to market their coaching business.

It's not just about connecting with potential clients directly through social channels—it's also about building relationships with existing ones so that both sides know what each other needs in terms of services offered (and vice versa).

If you enjoyed this episode, we’d love you to leave us a review.

If you’d like to know more about Akua? Visit https://www.akuanm.com/

Need help with sales & marketing and growing your brand on social media? Visit www.dannydenhartog.com