Ep. 11 | Direct-to-Consumer: The big transition in the automotive world
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Ep. 11 | Direct-to-Consumer: The big transition in the automotive world
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About this listen
The automotive industry has an image of being a traditional one, and slow to adapt to new business trends. This doesn’t only apply to the topic of e-mobility but includes the whole sales, communication, and customer experience strategy. What are the new rules of this game, and where are the most valuable opportunities? Host John Sullivan and his guest Jens Sulek, a well known automotive industry expert, Executive Partner and Co-Lead of IBM iX DACH, discuss the hot trends of this current transition, and try to find answer to the most burning questions. Press play and join the discussion with your comments.
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