• Ep-11 Pernia Qureshi: The Story of Digitally Smart Fashion

  • Jul 16 2021
  • Length: 30 mins
  • Podcast

Ep-11 Pernia Qureshi: The Story of Digitally Smart Fashion

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  • Summary

  • Does great personal style contribute to the making of a successful fashion enterprise? Should one buy vintage fashion for the love of it or to be more mindful? Shefalee Vasudev joins stylist, fashion entrepreneur and classical dancer Pernia Qureshi to address these questions. Qureshi is known to have uniquely mixed her personal style and entrepreneurial choices, having created and curated e-commerce platforms Pernia’s Pop-up Store and recently, the pre-loved fashion marketplace Saritoria. The episode delves into the finer details of both selling and buying fashion in the digital era – using technology for consumer mapping and acing the tools of presentation to spark emotions, besides dressing for self-expression regardless of age. Saachi Bahl, founder of sustainability focussed retail platform Saahra adds to the conversation as she talks about rising consumer awareness and curating and sustaining a conscious closet.

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