Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion
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Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion
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About this listen
Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings are published in their paper “Referral Contagion: Downstream Benefits of Customer Referrals” in JMR.
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