Ep 13 The Impact of Aesthetics and Brand Image on Your Luxury Brand
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Ep 13 The Impact of Aesthetics and Brand Image on Your Luxury Brand
-
Narrated by:
-
By:
About this listen
In this episode of 'The Luxury Mind,' hosts Helen Villers and Paul Russell explore the critical role aesthetics play in luxury branding. They delve into a listener's question about how visual elements like labels, packaging, and website design affect customer perception.
Helen and Paul discuss the psychological principles at play, such as the halo effect and anchoring effect, and share practical tips for small luxury businesses to enhance their brand aesthetics.
They also examine how renowned luxury brands successfully use aesthetics to tell compelling stories and build lasting emotional connections with their customers.
adbl_web_global_use_to_activate_T1_webcro805_stickypopup
No reviews yet