Ep 14 – From Warehouse to Ag Tech: Why Confidence, Curiosity & Connection Still Close the Deal – with Rodney Dunn
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Ep 14 – From Warehouse to Ag Tech: Why Confidence, Curiosity & Connection Still Close the Deal – with Rodney Dunn
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About this listen
This week on Selling in the Paddock, I sit down with the sharp, grounded, and all-round legend Rodney Dunn, now part of the team at Tenstar Simulation, where he’s helping shape the future of operator training across Ag, Construction, and Transport.
From a young bloke in a Blackwoods warehouse to 17+ years selling everything from ag machinery to education solutions, Rodney shares:
🚜 How he built a career in sales from scratch (and what actually matters on the ground)
👩🌾 Why ag is ripe for more women in boots – and how simulation training can be a game changer for confidence
🤝 The real difference between reps who win repeat business and those who don’t
📉 A lost sale that still irks him – and what you can learn from it
🎯 The hardest sales lesson he had to learn the long way: confidence is king
🧠 How memory (even if you have to “manufacture” it) can elevate your sales game
Whether you’re new to ag sales or 20 years deep, this one is full of practical wisdom, a few war stories, and some gold about where the industry is headed – especially when it comes to skills training, labour shortages, and the evolving customer.
💡 “Sales makes the first deal. Service wins the next.” – Rodney Dunn