Ever wondered what growers really think of ag sales reps?
In this refreshingly honest episode, I sit down with Brett South, a grain grower from Beaumont, WA (just outside Esperance), who runs a massive 6,000-hectare continuous cropping operation.

Brett brings a unique perspective to the mic—having worked both sides of the ag supply chain, including time in a CRT store, a trade as a diesel mechanic, and now leading his cropping business. He shares what works and what doesn't when it comes to sales reps showing up on-farm (and what makes them unforgettable—for better or worse).

We chat about:
✅ The real difference between good and bad reps
✅ Why connection and courtesy matter more than the pitch
✅ Building trust in long-term grower–rep relationships
✅ The power of showing up, asking questions, and giving a stuff
✅ Why reps who go the extra mile (literally) stand out
✅ Innovation Generation: A must-attend event for young farmers and ag professionals

This is a goldmine for sales reps, agribusiness pros, and anyone who wants to build stronger relationships in ag. Whether you're selling seed, spraying gear, machinery or animal health products, Brett’s insights will help you lift your game.

🎧 Listen in and learn what it really takes to earn a grower’s trust.
👉 Plus: We chat about Innovation Generation, a brilliant national event for young people in ag. Details in the links below.

🔗 Links & Mentions:
🎟️ Innovation Generation (GrainGrowers event): Innovation Generation🎙️ Follow Selling in the Paddock for more real conversations from the field.