In this episode of the Building and Branding Podcast, host Amanda Stichter interviews Jeff Moore, the president and chief acquisition officer of ATI, the largest family-owned and operated restoration company in the world. Jeff shares the history of ATI and how it has grown from a small environmental abatement business to a multi-million dollar company with 70 locations. He emphasizes the importance of communication and empathy in the restoration industry and how it can differentiate a company from its competitors. Jeff also discusses the training and development of ATI's team members and the value of providing exceptional customer service. In this conversation, Jeff Moore shares stories that exemplify the power of empathy in the restoration industry. He emphasizes the importance of building a good culture and being a good steward of employees, highlighting the impact of small gestures and support. Jeff also discusses the role of relationships and networking in the industry, emphasizing the value of learning from peers and joining organizations like the RIA. He concludes by offering three nuggets of wisdom: hiring people smarter than you, focusing on the bottom line, and utilizing tools like Xactimate and AI technology.

Chapters

00:00 Introduction and Background
03:07 The Growth of ATI
09:24 Family Business and Future Plans
15:27 Differentiating in the Restoration Industry
19:24 Training for Success
22:37 The Power of Communication and Empathy
25:10 Building a Good Culture and Stewardship of Employees
31:10 The Value of Networking and Relationships in the Industry
35:01 Joining the RIA for Support and Growth
38:44 Utilizing Tools for Efficiency and Profitability

Keywords

restoration industry, family-owned business, growth, communication, empathy, customer service, restoration industry, empathy, culture, employees, relationships, networking, RIA, bottom line, Xactimate, AI technology

Takeaways

- ATI is the largest family-owned and operated restoration company in the world, with 70 locations.
- Communication and empathy are key differentiators in the restoration industry.
- ATI focuses on training its team members on both technical and soft skills, with an emphasis on empathy and communication.
- Providing exceptional customer service is crucial for success in the restoration industry. Building a good culture and being a good steward of employees is important in the restoration industry.
- Small gestures and support for employees can make a big difference.
- Networking and building relationships with peers in the industry is valuable.
- Joining organizations like the RIA can provide support and opportunities for growth.
- Hiring people smarter than you and focusing on the bottom line are key to success.
- Utilizing tools like Xactimate and AI technology can improve efficiency and profitability.