• Ep 2.3 - David Allison: Shattering Stereotypes with Valuegraphics

  • Apr 25 2024
  • Length: 46 mins
  • Podcast

Ep 2.3 - David Allison: Shattering Stereotypes with Valuegraphics

  • Summary

  • Our world is increasingly data-driven, especially when understanding our audiences, but what if the metrics we’re using are incomplete?


    David Allison, a renowned marketing strategist and the innovative mind behind Valuegraphics, argues that, at best, demographics only provide a partial picture of a person and, at worst, reinforce biases and stereotypes. This is where values fill the gaps and offer a more comprehensive understanding.


    David and his team have not just identified 56 universally shared values, but they've also made them actionable. By adopting a values-based approach to communication, we can challenge our unconscious assumptions and gain predictive insights into what truly engages, motivates, and inspires our audience.


    Listen to the full episode to hear:

    • How our values drive everyday choices, large and small–
    • How demographic data perpetuates stereotypes and hinders social change
    • How acknowledging our common values helps build consensus and move us forward
    • How the core 56 values break down into nuanced and actionable definitions and interpretations
    • Three key questions to begin uncovering people’s values

    Learn more about David Allison:

    • Website
    • Valuegraphics
    • Connect on LinkedIn
    • The Death of Demographics: Valuegraphic Marketing for a Values-Driven World


    Learn more about Mary Knox Miller:

    • Thought Leader Media
    • Connect on LinkedIn
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