• Ep. 34: Mark Couchman on Vineyard Investing

  • Nov 12 2024
  • Length: 38 mins
  • Podcast

Ep. 34: Mark Couchman on Vineyard Investing

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  • Summary

  • In this episode Carol talks to Mark Couchman, the founder of Silverado Premium Properties, the largest institutional investor in California vineyards before its sale to TIAA-CREF. In this information-packed conversation, Mark and Carol discuss: the importance of knowledge of the market in general and the asset (whether as a buyer or seller) in question; how to negotiate; offer strategies; building trust as a buyer or seller; how growers should think about decisions to crush grapes for sale as bulk wine; and many other topics.

    Questions? Comments? smallfortunepodcast@gmail.com

    Sponsor: Global Wine Partners https://www.globalwinebank.com/

    Music: Nate Collison

    Logo Photography: John Corcoran
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